How to advertise your product on Amazon
Advertising is a method or a way to promote a product or service to attract more customers and view our website or sell goods. It can be paid, personal or non-personal, promotion and others. Advertising can be done in different ways such as radio, direct mail, television, magazines, newspaper, text management, blog, social media, website, and so on. There are different types of advertisement, product advertising, digital advertising, broadcast advertising, print advertising, outdoor advertising, and so on.
The more the number of people viewed or click your ads, the charges applied by the amazon
There are some basic requirements to consider before advertising your product with Amazon.
- You must have an active account with amazon
- Have a valid payment method
- You must be on the professional plan or author and so on.
- Select a product that has a good rating
- Input a good description of your product
- Add a good title to your content and others.
How to Advertise Products on Amazon
Amazon has a different method to choose for your product and a different requirement to meet. Here is the method to advertise a product and its requirement offered by Amazon.
Sponsored brands: this helps to generate more awareness of your product and easy to discover with the search placement. It is the cost per click. Here is the requirement to meet on Sponsored brands.
- Your seller method must be on Professional
- The seller must be registered through the Brand registry
- Make sure your product is listing
- Have a valid payment method
- Your account must be active and so on.
The product you can advertise on Sponsored Brands includes music, sports, appliances, software, books, fine art, shoes, watches, wine, video games, babies wear, computers, musical instruments, office product, home & kitchen, electronics, clothing & accessories, batteries, camera, and others.
Note: these products are only meant for vendors and Authors.
How to create a sponsored brands campaign
- Click on the campaign on your account and tap on create campaign
- Select sponsored brands and campaign name
- Input your start date and end date, then click on settings to select budget
- Click to select Ads format
- Add your creative method
- Click to select your targeting and enter your bids
- Tap submit for review once you are completed.
Sponsored product: This is the Ad that allows the individual plan to advertise their product on amazon listings and it is also the cost per click. Here is the requirement
- Your account must be a professional seller, vendor, or author
- A valid payment method
- Access to ship to the country you are advertising for
- Your product must comply with retail rules and regulations.
Here is the acceptable product to advertise on the sponsored product, Automotive parts, collectibles, luggage, industrial & scientific product, pet, music, sports, appliances, software, books, fine art, shoes, watches, wine, video games, babies wear, computers, musical instruments, office products, home & kitchen, electronic, clothing & accessories, batteries, camera, health & personal care and others.
How to create a sponsored product campaign
- Click on the campaign on your account and tap on create campaign
- Select sponsored products
- Click settings to select the campaign name, your start date, and end date, your budget, keyword, and your targeting
- Select your Ads format (standard or custom)
- Click to create an ads group and select the product you want to advertise
- Click to select your targeting and enter your bids
- Tap submit for review once you are done.
Sponsored display: This is a type of advertising that amazon creates for self-services that help you to grow your business with shoppers when they purchased.
Here is the product available for ads: Automotive parts, collectibles, luggage, industrial & scientific product, pet, music, sports, appliances, software, books, fine art, shoes, watches, wine, video games, babies wear, computers, musical instrument, office product, home & kitchen, electronic, clothing & accessories, batteries, camera, health & personal care and others.
There are two types of sponsored display namely sponsored display ads and sponsored displays on fire tv.
Sponsored display ads
This type of sponsored ad is only meant for professionals whose clients sell products on the Amazon websites such as Amazon. uk, amazon.com, amazon.in, amazon. ae and other amazon websites and sellers enrolled in the Amazon brand registry, authors, and vendors.
Sponsored display on fire tv
These ads only display on your movies and tv shows with self-display ads.
Lastly
Lock screen ads: This is the ability to display your ads on your phone or computer when people read and it is also available on the website.
Here are acceptable products by amazon: Automotive parts, collectibles, luggage, industrial & scientific product, pet, music, sports, appliances, software, books, fine art, shoes, watches, wine, video games, babies wear, computers, musical instrument, office product, home & kitchen, electronic, clothing & accessories, batteries, camera, health & personal care and others.
Here are the requirements to create lock screen ads.
- You must have an active account
- A minimum review for the ebook must not less than 15
- Kindle format for the ebook is only acceptable and so on.
How to create a campaign for Lock screen ads
- Click on the campaign on your account and tap on create campaign
- Tap on lock screen ads
- Click settings to select the campaign name, your start date, and end date, your lifetime budget, and your goal.
- Select the ebook you want to advertise on
- Input your bid and enter text to entice your customer
- Once you are complete, tap submit for review.
Also, Read:
- How to sell products on Amazon
- List of products on Amazon
- How to register an account on Binance
- How to create a Google business account
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